A Fosters Freeze restaurant in Lompoc, CaliforniaĮl Pollo Loco signed a master franchise contract with Fosters Freeze in 1994, allowing service of Fosters Freeze soft-serve ice cream in El Pollo Loco locations. By 1987, it had been reduced to 189 locations. (The apostrophe was later dropped.) In 1951, he sold the chain's 360 locations for $1 million. So instead, in 1946, Foster opened a restaurant named after himself, Foster’s Old Fashion Freeze. However, state laws protecting the dairy industry prevented the use of “dairy” in restaurant names. George Foster moved to California after World War II to open outlets for Dairy Queen, since he owned the development rights in the state. History Foster's Freeze ice cream stand in Cloverdale, California, 1991 Its marketing slogan is 'California's Original Soft Serve.' Its mascot is Little Foster, a smiling ice cream cone. The chain's name refers to its soft-serve ice milk and milkshakes. Its first location, on La Brea Avenue in Inglewood, California, was opened by George Foster in 1946 and is still operating. Neal Dahya ( President), Nimesh Dahya (Head of global business development), Sanjay Patel ( Chief marketing officer) įosters Freeze is a chain of fast-food restaurants in California.
